FORE FADER IS ONE OF THE MOST IMPORTANT BANDS TO WATCH IN 2023.

Fore Fader is a conduit
that unites the conscious
to the unconscious.

Forged from the word “forefather,” the music of Fore Fader is a communion with nature, ancestral spirits, and ex-communication with the material world.

Their debut album was created in starkly differing environments; the expansive desolation of the desert, and lush bloom of the forest.

Created by Stephanie Carlin & Carey Clayton, this LA-based duo goes beyond the confines of alt-rock in order to embrace an ethereal sound that blossoms from soft melancholy to enlightening hopefulness.

Representative of the duality imbued in their songs, the duo embraces both light and dark to arrive at a deeper truth.

LISTEN TO THE NEW ALBUM.

ENCHANTING // HAUNTING // ANCIENT // PAGAN

DEBUT STUDIO ALBUM (unmastered)

Written, recorded, & produced
by Carey Clayton & Stephanie Carlin
in Joshua Tree National Park and Los Padres National Forest

RISE: IN CONCERT

A 17-minute cinematic experience.

bloom: IN
CONCERT

Recorded live at 64 Sound in Los Angeles.

STRIPPED DOWN & ACOUSTIC.

An intimate 13-minute performance by Fore Fader.

THERE IS A DEMAND FOR HIGHLY CONSCIOUS MUSIC. THAT’S WHY FANS LOVE FORE FADER.

A little about what the awesome & wondrous online community IS would be great too - why are folks engaging there and spending long term

What kind of financial and income stats can we put in here to position Fore Fader as the solution to a new market?

Financial stats about conscious brands

Impact stats about conscious brands

Mindfulness, meditation, self-empowerment, self-responsibility

our 2023 objectives.

  • 1M+ ON TIKTOK

    We plan to hit 1M organic followers on TikTok through organic, original content.

  • A PAID, online COMMUNITY filled with awe & wonder

    We’re focusing on building an online paid community that can gross a sustainable revenue stream of $5-8k/mo.

  • 100,000+ monthly streams

    Reflective of our exploding online fanbase, we plan to hit 100,000 monthly Spotify streams with the suport our in-house operations team.

  • NATIONAL TOUR

    We plan to position ourselves as a to-die-for and obviously profitable opening act for a national tour in 2024 and beyond.

THE
ROADMAP:

Having not released publicly our first album and having 3+k followers already, here’s how we plan to get from here to 1M follows and 100k monthly listens, setting us up as viable for a national tour.

  • Driving as many people from our socials and email list is crucial to this to keep our Spotify popularity high.

  • We aim to build relationships with fans with honesty and vulnerability, not just promo of our music. We rotate between lots of different storylines related to escaping into nature and our personal journeys with mindfulness and meditation.

  • Building a profitable fanbase requires a smart strategy that appeals to the algorithms.

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About: Stephanie & CAREY

Carey Clayton is the Music Director of Fore Fader and he has an impressive track record producing songs that have hundreds of millions of streams for household brands like Tribeca Film Festival, MTV, CNN, Master Chef, iTV, etc.

He has extensive experience with international touring, notably as the guitarist for Great Good Fine Ok.

Carey is accountable as the music director of Fore Fader both on tour and in the studio. He performs all the instrumentation and is the mixing engineer. He is also accountable for the visual aesthetic of the Fore Fader brand.

Stephanie Carlin has been teaching artists, creatives, and entrepreneurs how to build profitable communities for 7 years now. Inspired by Amanda Palmer’s 1M kickstarter and the wildly profitable Patreon community that followed, Stephanie built the Truth School community, with gross profits hovering $100k in 2020 and rising to $146k in 2021 (she finally met Amanda in 2019, singing on her Patreon-only single release).

With over 15 years in the music scene and hundreds of performances behind her, Stephanie became a marketing expert during COVID. She is now a paid consultant fusing growth hacking and visibility strategies with energy work to clear the emotional insecurities around beings seen. She currently runs the Truth Healix community.

Stephanie is accountable for the marketing and operations of a profitable Fore Fader brand. She produces all the social media and music videos along with co-writing and producing Fore Fader music.

WHAT WE NEED:

Here’s where we need the guidance & expertise of our team to shine

LABEL, Booking & Management REPRESENTATION

Partnering with an experienced label and/or manager will help fast track our results.

GROWTH HACKINg youtube, instagram, tiktok, & spotify

We need consistent and legitimate follower growth as we develop further. Our metrics are small right now and we need support to grow and have the social proof that others know us and like us.

BUILDING & diversifying
OUR REVENUE STREAMS

We know how to create sustainable communities at a high-end price point, and we need support on translating this to a low-ticket price point at scale while also providing a high-ticket experience (ie house shows, private parties) that would translate to a meaningful, valuable experience for our fanbase.

  1. Debut Album: $11k We went off-grid into the desert and the forest to write, record, and mix our debut album by ourselves with a few guest musicians and additional funds to mastering.

  2. Three Cinematic Online Concerts: $6.5k To share with our communities in lieu of touring during COVID.

  3. Social Media Strategy: $5.5k Hired Short Form Studio to teach and implement viral marketing strategies for Tiktok and Instagram

  4. Virtual Assistants: $1.1k Stephanie’s in-house operations team in the Philipines manages her day-to-day operations

  5. Wardrobe/Costume: $600 Custom wardrobes are the centerpiece of our brand

  6. Press Photos with Shervin Lainez: $2.5k We’ve worked with him for 10 yrs. We love him.

  7. Brand Development: $4k Building and developing the aesthetic of our brand.

  8. Art Design $0 We do this ourselves.

  9. Other things we do ourselves

Dollars we spent building brand so far

WHAT WE’VE INVESTED:

  1. Artist advance to continue creating consistent music and releasing singles every 6 weeks.

  2. 3 cinematic online shows for 2024

  3. Social Media Strategy & Support Continued help to create and release daily content to exponentially grow our fanbase.

  4. Virtual Assistants: Stephanie’s in-house operations team in the Philipines manages her day-to-day operations

  5. Ad Spend for targeted Tiktok and Instagram

  6. Wardrobe/Costume Custom wardrobes are the centerpiece of our brand

  7. Brand Development: $4k Building and developing the aesthetic of our brand

Dollars we spent building brand so far

WHAT WE need:

TIMELINE.
MILESTONES.

“Reflective of our exploding online fanbase, we plan to hit 100,000 monthly Spotify streams with the suport our in-house operations team.” Similar to others: how can I measure exploding? 0-3k since video release / some monthly activation? Etc

We know that we can recreate this post’s popularity to grow our community, and after we put in $3500 to make the promotional material around each of our single releases, we feel confident in the long-term impact of an investment bringing the cost of growth to under $____ per month/song/event/whatever

what we need:

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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VISUAL IDENTITY & BRAND BOOK

See Fore Fader’s visual identity, including:
(a) concept (b) character archetype,
(c) mood board, and (d) creative guidelines

PRESS PHOTOS

Get PNGs & JPGs of approved press
photos and photographer credits.

LATEST SINGLE

Stream the latest single
from Fore Fader on Spotify.